2024 has been a milestone year for China's EV industry, automotive sector, and manufacturing as a whole.
China has become the first country in the world to reach an annual production capacity of ten million EVs. The global market share of Chinese brands has reached new heights. Additionally, EV sales now account for more than half of monthly car sales, outpacing traditional fossil-fuel vehicles.
Amid this increasingly competitive landscape, several dynamic players are rapidly emerging. One such player is AVATR, a company founded in 2018 and headquartered in Chongqing. In October 2024, AVATR's sales reached a historic high — 10,056 units sold, double the previous year's and month's numbers.
An extraordinary smart mobility experience
The name AVATR is derived from English and symbolizes a transformation. It represents the collaboration of three industry giants: Changan Auto, Huawei, and CATL, in the fields of vehicle R&D and smart manufacturing, smart automotive solutions, and smart energy ecosystems. AVATR is dedicated to exploring human-centered mobility technologies of the future, aiming to achieve advancements in power, smart driving, and safety. Ultimately, the brand looks to create an unparalleled smart travel experience for its users.
What kind of sparks will the synergy of these three companies ignite? Anticipation is building. Let's look at one of the innovations delivered by Huawei Digital Power — a long-standing leader in energy technologies. The company has developed the DriveONE power domain full-stack solution that integrates digitalization, power electronics, and other technologies. So far, it has been implemented in models like the AVATR 11 and AVATR 12.
Since launching DriveONE in 2018, Huawei Digital Power has become a leader in power domain solutions for the EV industry. Its mission is to create new value in the smart and connected EV sector by offering safe and comfortable driving experiences.
Currently, over a dozen leading Chinese automakers use Huawei DriveONE in more than fifty car models. The solution is supporting the EV industry's development and its consumers.
In March 2024, the AVATR 12 pure electric edition was relaunched with a refreshed design. It is equipped with the Huawei DriveONE power domain full-stack high-voltage system, offering a maximum power of 425 kW, peak torque of 687 N·m, and acceleration from 0 to 100 km/h in just 3.9 seconds. In the past, only million-dollar sports cars could achieve such performance. This edition also comes standard with an 800 V silicon carbide platform, offering an incredibly fast charging experience that makes travel more efficient and convenient.
Beyond striking performance, Huawei DriveONE prides itself on meticulous engineering. Three key technologies — millisecond-level super nerve reflex, intelligent sensing, and adaptive adjustment — allow Huawei's iTRACK intelligent software to precisely recognize complex road conditions. With 10,000 road condition perceptions and 1000 torque adjustments per second, the system ensures a smooth, slip-free, and stable ride, providing greater comfort and safety for everyone in the car.
Meanwhile, the automotive sector is rapidly transitioning towards a low-carbon, intelligent future. To this end, Huawei Digital Power is integrating digital technologies and platforms that enable safer, more comfortable, and more agile control while accelerating the electrification of mobility.
The Huawei DriveONE power domain full-stack solution already powers EVs across numerous brands, helping them deliver more power, exceptional comfort, high safety, a long range, and flexible convenience. The result is a luxury driving experience that drivers and passengers love.
Extraordinary power, exceptional experience
When buying an EV, most buyers are concerned with the appearance, interior, and cost. However, the EV's core — its electric drive and control systems — should not be overlooked. These represent the biggest difference between EVs and traditional vehicles.
In April 2024, Huawei Digital Power officially launched its electrification strategy, unveiling a series of new power domain solutions aimed at promoting the integration of green energy and mobility. By collaborating with customers and partners, Huawei Digital Power is accelerating EV adoption.
Huawei Digital Power introduced the "10 km per kWh of energy charged" concept that addresses range anxiety. The company also launched the DriveONE 10-in-1 high-voltage ePowertrain, which significantly boosts vehicle efficiency. DriveONE pioneers a power platform architecture that integrates power, functionality, chips, and domain control. This approach results in higher efficiency, smaller size, and a lightweight design weighing only 70 kg, making it easier for automakers to reduce air resistance.
In terms of performance, Huawei DriveONE has built the industry's first SiC high-voltage four-wheel drive platform with front asynchronous and rear synchronous motors. It features 22,000 rpm ultra-high speed, ultra-high power density, 10 kg less weight, and intelligent oil cooling 2.0. The system enables vehicles to accelerate from 0 to 100 km/h in just 3 seconds — just like sports cars. Plus, it increases the vehicle's range by approximately 40 km.
Huawei DriveONE is also more intelligent and safer. The solution intelligently recognizes road conditions and uses Huawei's iTRACK to adaptively adjust the torque when a vehicle encounters obstacles like speed bumps. This reduces the wheel speed fluctuation by 50% and shortens the time for residual vibrations by 40%. In adverse weather conditions, iTRACK can detect even the slightest wheel slip on rainy or icy roads and adjust the motor output torque within milliseconds based on real-time road conditions. This helps maintain vehicle stability, reducing slipping or skidding on snow-covered roads and ensuring a smooth driving experience for both the driver and passengers. Huawei Digital Power is committed to achieving zero breakdowns in the power domain, a goal made possible through AI cloud systems that leverage data collaboration and device-cloud synergy.
As one of AVATR's key partners, Huawei Digital Power has been essential in helping the automaker rise to prominence in the highly competitive EV market. In December 2023, AVATR officially signed a strategic cooperation agreement on ultra-fast charging networks with Huawei Digital Power. This agreement announced plans for deep collaboration in building an ultra-fast charging ecosystem, platform interconnection, and charging services. The partnership will offer AVATR car owners the opportunity to experience Huawei's ultra-fast charging, which is known for its fast, quiet, light, and safe performance combined with efficiency and convenience.
Huawei DriveONE delivers a safe and fast driving experience. Looking to the future, Huawei Digital Power is committed to its core values of being customer-centered, staying focused, and diligent in its efforts. The company will continue to support automakers in building high-quality vehicles, providing users around the world with superior electric mobility products, and encouraging more consumers to embrace EVs.
