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Maintain sharp insight and a sense of urgency when building a business. By following Huawei—a powerhouse of innovation—we stand on the shoulders of giants to go farther, faster, and with greater confidence." Huang Jinlong, General Manager of Zhongtai Energy Development (Jiangsu) Co., Ltd., not only shared his entrepreneurial journey but also revealed the driving force behind Zhongtai Energy's rapid ascent.
In just three years, Zhongtai Energy has grown its revenue from millions to hundreds of millions of CNY, expanding from Jiangsu Province to markets across China. It is now Huawei's Smart PV four-star certified service partner (CSP) and value-added partner (VAP) in multiple regions. In addition, Zhongtai Electric Power focuses on engineering, procurement, and construction (EPC) contracting. Concurrently, Zhongtai Flash Charge, specializing in electric vehicle (EV) charging services, has become Huawei's Smart Charging Network VAP and five-star CSP in Jiangsu, Anhui, and Hubei provinces.
From a seasoned ICT player to an emerging force in digital power, Huang Jinlong has guided Zhongtai Energy, Zhongtai Electric Power, and Zhongtai Flash Charge into a close collaborative relationship with Huawei Digital Power. Through pragmatic execution and forward thinking, they have been telling an entrepreneurial success story that resonates with the momentum of the digital power industry.
In the dynamic and opportunity-rich field of digital power, aligning with the right leader turns every step into a giant leap forward. Through our close partnership with Huawei, Zhongtai Energy has gained access to cutting-edge product technologies and enhanced our management capabilities. More importantly, it has positioned us at the forefront of industry transformation—in sync with the momentum of a new era.
Huang Jinlong
General Manager of Zhongtai Energy
Huang Jinlong's partnership with Huawei began in 2013, initially in government and enterprise business. From server storage and cloud services to digital power in 2021, Zhongtai Energy has strategically aligned its development with Huawei's roadmap. As Huawei's recognized ICT partner and Data Center Facility five-star CSP, Zhongtai Energy embarked on its transformation guided by foresight into industry trends and a shared vision with Huawei.
"Huawei has provided systematic support across R&D, channels, talent, and even funding," said Huang Jinlong. "The key is to define our role in the digital power industry—by expanding into lower-tier markets and strengthening service delivery, we create strategic synergy with Huawei."
This strategic vision enabled Zhongtai Energy to invest decisively in the emerging digital power market. The company established a refined modular operating structure comprising three independent entities—Zhongtai Energy, Zhongtai Electric Power, and Zhongtai Flash Charge—focusing on distribution, EPC contracting, and EV charging services, respectively. This reflects the principle of "professional teams for professional matters." This model sharpens each business line's focus while creating group-level synergy, delivering one-stop solutions for customers.
Huawei Digital Power's extensive product portfolio and robust channel policies have also provided Huang Jinlong with strong confidence. "Huawei Digital Power provides excellent products and solutions—including PV inverters, grid-forming energy storage systems (ESSs), and EV charging facilities—helping us build a comprehensive portfolio and strengthen our market presence. And thanks to Huawei's strict yet transparent channel policies, every investment we make yields significant returns."
Over the past decade, Zhongtai Energy accumulated solid industry experience and absorbed Huawei's advanced management concepts and methodologies. Huang Jinlong highlighted that his company has seamlessly integrated Huawei's mature management-by-objectives (MBO) performance system with its own partner system to maximize organizational effectiveness. As part of its talent development strategy, Zhongtai Energy hosts a "Weekend Classroom," where Huawei's technical and business experts offer targeted training and project reviews every week, empowering teams to iterate faster and achieve sustained growth.
Huang Jinlong concluded, "Leveraging Huawei's management methods and enablement system, we grew from a dozen employees to over 100 professionals in three years, expanding our reach from Jiangsu to the entire country."
In 2022, Zhongtai Energy's revenue surged past CNY100 million, up from less than CNY10 million, and by 2025, its cooperation target with Huawei is set to approach CNY500 million. Huang Jinlong attributed this explosive growth to the powerful interplay of multiple factors.
The global wave of energy transition and strong market demand created the right timing; partnering with Huawei delivered strategic alignment and value; and Zhongtai Energy's distinctive market strategy and execution ensured success.
Zhongtai Energy chose not to pursue utility-scale benchmark projects, instead strategically focusing on key accounts (KAs), key customers (KCs), and mid- to long-tail markets—segments where, as Huang Jinlong emphasized, VAPs can fully demonstrate their value. "We manage markets through a structured hierarchy. For example, in Anhui Province, we cover 16 prefecture-level cities horizontally. Meanwhile, we focus on five sub-industries vertically—including zero-carbon campuses and energy-intensive enterprises—to systematically build our brand and drive value creation."
In 2022, Zhongtai Energy organized dozens of events to penetrate the Anhui market, achieving coverage across all prefecture-level cities. "We started at the district and county level, steadily expanded into cities, and continued to strengthen our frontline presence, integrating solutions into our core capabilities." This refined operations approach quickly established a channel network that reaches end users, providing a solid foundation for substantial business growth.
Zhongtai Energy drives customer development by strictly implementing Huawei Digital Power's proven three tactics—executive visits, showcase visits, and Huawei headquarters visits. By inviting customer executives to Huawei headquarters and facilitating in-depth technical exchanges, Zhongtai Energy effectively communicates Huawei's brand strength and technological advantages, fostering a sustainable, win-win partner ecosystem. Consistency in this standardized approach has propelled the company's performance to new heights.
The renewable energy market is shifting from disorder toward refined operations, marked by significant changes in customer procurement logic. "Price was once the primary consideration, but safety has now become the top priority. Customers are increasingly attentive to product quality and after-sales service," said Huang Jinlong.
High safety and quality are no longer optional—they are now mandatory for renewable energy projects. For Huang Jinlong, unwavering dedication to ensuring quality and safety is the cornerstone of Huawei Digital Power and the key advantage that enables Zhongtai Energy to broaden its market reach.
For inverters, Huawei offers "replacement instead of repair" after-sales support. Huawei inverters' outstanding performance in extreme environments—from scorching heat to freezing cold—has secured a leading position in both technical transformation and new construction projects. Huang Jinlong cited a case in Bozhou City, Anhui Province. After comparison testing, a customer chose Huawei for 12 of 13 distributed sub-projects, reflecting deep trust in the superior performance and dependable services of Huawei products.
In grid-forming energy storage, Huawei ensures end-to-end safety through multiple high-reliability designs, including the smart string architecture and lifecycle digital management. "Customers are willing to pay a premium for Huawei's products, which reflects their recognition of Huawei's superior performance and robust safety— particularly in system capabilities, including intelligent operations and maintenance (O&M), proactive warning, and multi-level protection."
In EV charging, Huawei's fully liquid-cooled ultra-fast charging solution, safeguarded by multi-level protection and consistent long-term reliability, has also gained customers' trust.
"Creating value through services" has been guiding Zhongtai Energy's development. This aligns with Huawei, whose market leadership, according to Huang Jinlong, is built on uncompromising quality, strong system value, and dependable services. As a partner of Huawei Digital Power, Zhongtai Energy has embedded these principles into project execution and demonstrated their enduring value through a series of benchmark cases.
In recent years, pan-government platforms across many regions have looked to establish high-quality benchmark cases in the renewable energy sector. Customers are not looking for a mere aggregation of standard products, but for customer-centric, in-depth services—precisely the advantage that Zhongtai Energy offers. A typical example is the street lights project in Changshu City.
"Many small and medium-sized vendors lack sufficient pre-sales technical and service support, typically offering a standard solution directly upon customer request. By contrast, our engineers remain onsite at all times to address any questions. We deploy drones for mapping and provide site selection and planning advice, and even ensure alignment with customers' civil engineering and steel structure solutions," said Huang Jinlong.
This customer-centric service approach earned the customers' trust, leading them to choose Huawei over multiple competitors. The Changshu street lights project began as a pilot with just two sets of chargers and energy storage devices. It has since expanded into an integrated PV+ESS+charger solution, comprising charging devices valued at over CNY10 million and energy storage devices worth over CNY1 million. Furthermore, the customer has expanded its business from Changshu to other regions, a major transition from single-project collaboration to alldomain system co-construction.
In Xinghua City, Jiangsu Province, Zhongtai Energy, after 18 months of strong customer engagement, arranged for its customer to visit Huawei for in-depth discussions with executives. Finally, a framework agreement on PV+ESS+Charger integration was signed, valued at over CNY10 million.
Huang Jinlong said, "This case demonstrates the feasibility of charging-driven PV+ESS deployment. As a high-frequency, rigid-demand scenario, EV charging effectively bridges PV and ESS, highlighting Huawei's system competitiveness in the county market."
In the EV charging project in Guannan County, Lianyungang City, Zhongtai Energy and its partners adopted an "A+B strategy": premium stations use Huawei's liquid-cooled ultra-fast chargers, and other stations use products from partners. This strategy guarantees an optimal user experience and long-term reliability at flagship stations while effectively balancing overall project costs, creating a win-win outcome for all stakeholders. The project's total investment exceeds CNY80 million, with Huawei's products accounting for 50%.
"During project development, the customer was impressed by the unmatched charging speed of the Huawei FusionCharge Solution and by the fully liquid-cooled technology that ensures reliable, long-term performance," said Huang Jinlong.
Huang Jinlong expects the renewable energy sector to enter a new competitive phase—one defined not by standalone products, but by integrated energy systems such as PV+ESS+charger, microgrids, and virtual power plants (VPPs).
"We are evolving from a product reseller to a PV+ESS+charger solution provider." To achieve this vision, Zhongtai Energy is accelerating innovation with its intelligent plant O&M platform, microgrid management system, and VPP energy management platform, continuously enhancing software-hardware integration and driving seamless synergy across generation, grid, load, and storage.
Huang Jinlong affirmed, "Zhongtai Energy is committed to aligning closely with Huawei, the industry's leading powerhouse, and to enabling all sectors to benefit from the advancement of renewable energy." Zhongtai Energy's journey powerfully demonstrates its collaboration with Huawei Digital Power—driven by shared strategies, co-built capabilities, and co-created value. In the sweeping trend toward green and low-carbon development, Huang Jinlong exemplifies how a visionary leader can rally a team to advance alongside the industry pioneer, together shaping the future of digital power.
