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Based in Germany, BayWa r.e. Solar Trade, a subsidiary of BayWa r.e. and a leading supplier to the global solar distribution market, has been partnering with Huawei Digital Power since 2015.
The collaboration has evolved immensely over the past decade—from mere product promotion to methodical channel distribution, and from project execution to pioneering co-innovation. United by a shared vision, mutual technological trust, and commitment to shared success, BayWa r.e. Solar Trade and Huawei Digital Power have built a strategic alliance that is driving renewable energy advancements across Europe.
BayWa r.e. Solar Trade hasrisen to prominence as a global leader to the solar distribution market across 20 countries. The company offers a broad suite of products and services for its B2B partners and installers, including PV modules, inverters, energy storage systems, charging stations, and accessories, as well as the in-house solar mounting system novotegra and PV-planning software Solar-Planit.
Back in 2015, during BayWa r.e. Solar Trade's quest for a reliable supplier, Huawei has distinguished itself through high product quality, advanced technology, and competitive pricing. This gave BayWa r.e. Solar Trade the confidence to add Huawei to their shortlist.
Frank Jessel, CEO of BayWa r.e. Solar Trade Holding GmbH, shared that they saw Huawei's immense potential right from the start. They were particularly impressed by Huawei's unwavering commitment to quality, unremitting investment in R&D, and unyielding dedication to service reliability. Amidst the profound shifts in the PV industry, BayWa r.e. Solar Trade and Huawei Digital Power were brought together by a shared vision for a sustainable future and a shared passion for technical excellence. Their aligned ambitions ignited a strategic collaboration between the two companies.
Huawei Digital Power's strong commitment to quality, substantial investment in R&D, and steadfast dedication to service reliability are the pillars of our enduring partnership. In the profoundly changing landscape of the PV industry, both companies remain deeply aligned in forward-thinking visions and pursuit of cutting-edge innovation.
Frank Jessel
CEO of BayWa r.e. Solar Trade Holding GmbH

Thanks to professional and dependable support of Huawei Digital Power, the bond between the two parties has deepened over the past decade.
In 2018, BayWa r.e. Solar Trade and Huawei Digital Power took their partnership to the next level by venturing into channel distribution.
It didn't take long for BayWa r.e. Solar Trade to become a key ally in Huawei Digital Power's PV distribution business. Together, they introduced new products, tapped into new markets, and expanded their reach to offer top-tier solutions to clients around the world.
Today, BayWa r.e. Solar Trade stands as one of the most vital multinational partners of Huawei Digital Power in the European market, with the cooperation spanning nearly every country on the continent. In just five years, Huawei's presence within BayWa r.e. Solar Trade's business has surged, making it one of the most crucial strategic partners of the company.
What truly sets BayWa r.e. Solar Trade apart as a distribution partner of Huawei Digital Power is their focus on service capabilities. As Frank Jessel points out, in today's highly competitive PV industry, offering reliable, premium services is more crucial than ever. It's not just about maintaining system performance; it's also key to fostering long-term client loyalty and a consistently positive customer experience.
As a certified service partner of Huawei, BayWa r.e. Solar Trade offers comprehensive tech support, after-sales care, and intelligent diagnostics. It is always ready to jump in and help clients whenever needed. And it works closely with Huawei to set service standards, share technical expertise, and train teams, ensuring they stay ahead of the ever-changing market demands.
The past decade of collaboration between BayWa r.e. Solar Trade and Huawei has seen rapid shifts in the digital power market. They’ve seen a transition from supply shortages to oversupply, the rise of Chinese manufacturers, and a growing demand for more efficient tech. All these shifts have profoundly reshaped the business landscape.
In such intense market competition, it's paramount to position deep customer engagement as BayWa r.e. Solar Trade’s core strength, according to Frank Jessel. They make it a point to listen carefully, understand client needs, and offer a wide portfolio of quality products to support clients every step of the way.
Here's how Frank Jessel breaks down their strengths:
· Customer proximity: They stay closely connected to clients, enabling fast responses and solutions that genuinely fit their needs.
· Comprehensive product portfolio: They offer a complete array of certified products and services—from PV modules and inverters to energy storage systems, electric vehicle solutions, and accessories—so clients can get everything they need from trusted channels.
· Innovative self-developed solutions: The in-house solar mounting system novotegra and PV-planning software Solar-Planit are designed to maximize efficiency, reliability, and ease of use.
· Strong values and long-term partnerships: BayWa r.e. Solar Trade believes in building strong, lasting relationships with clients and suppliers. Trust, transparency, and shared success are at the heart of these bonds.
These strengths form the bedrock of BayWa r.e. Solar Trade's ability to sustain its leading role in the dynamic global renewable energy market, helping them navigate the ever-evolving landscape with confidence.
None of this would have been possible without the valuable support of Huawei Digital Power, one of BayWa r.e. Solar Trade’s key partners. By combining Huawei's technical progress with BayWa r.e. Solar Trade's deep market expertise, the pair has developed a noteworthy collaboration that delivers tangible benefits to clients, including optimal system performance, lasting reliability, and seamless integration.
According to Frank Jessel, Huawei Digital Power’s distinctive approach lies in its integration of innovative technology, product reliability, and visionary strategy. Here's why Huawei Digital Power stands out:
· Superior product quality: Huawei's Smart PV+ESS solution is renowned for its remarkably low failure rate and rock-solid performance, ensuring long-term reliability and client satisfaction.
· State-of-the-art PV technology: Features like I-V curve diagnosis and AI-driven fault detection mean systems stay detected and maintained proactively, minimizing downtime and maximizing energy yield.
· Digital integration: Huawei places high priority on smart energy systems, making sure that hardware and software work in harmony to deliver intelligent PV solutions.
· Innovation leadership: Continuous R&D investment keeps Huawei at the forefront of innovation, driving breakthroughs in areas like grid forming technology and string inverter design.
These advantages allow Huawei Digital Power to be more than just a supplier, but also a strategic ally in shaping the future of renewable energy.
The two companies have forged a strategic alliance built on mutual respect and a shared passion for innovation. Together, they deliver advanced products and solutions to clients, boost BayWa r.e. Solar Trade's service capabilities, and elevate both brands through robust technical support and after-sales care.
Even as the market landscape keeps evolving, the shift to clean energy presses ahead in the pursuit of a sustainable future. Achieving these sustainability goals requires the involvement of policymakers, organizations, businesses, and broader public.
Frank Jessel is confident that the renewable energy sector holds immense potential for innovation. BayWa r.e. Solar Trade aims to collaborate with Huawei Digital Power to advance joint innovation in smart energy integration, grid forming energy storage, and electric vehicle infrastructure. This partnership will help foster a robust and efficient global energy ecosystem, paving the way for an even more fruitful decade ahead. Together, they'll not only deliver more future-ready energy solutions to clients, but also help to drive forward the global green energy transition.